In 2005, a study of software programmers concluded that approximately 50% of a software developer’s time is spent redoing or reworking code (Weinschenk, 2005). Furthermore, a study conducted by Forrester Research in 2015 found that on average, every dollar invested in user experience/user interface (UI/UX) brings $100 in return, resulting in an ROI of around 9,900%. Finally, a study from the Nielsen Norman Group in 2008 found that after completing a usability-focused redesign, the average improvement of key performance indicators (KPI) was 83% (Neilsen, 2008). Based on these studies and statistics, the value of investing in better UI/UX practices is undeniable. Thus, it is imperative that the company that will partner with this creative project evaluate its current UI/UX processes to make its new single offering as successful as possible in a competitive market.

For this project, contextual design—more specifically contextual inquiry—will include empathy research, observations, work modeling, and interviews within the company to help create solutions for implementing more effective UI/UX practices throughout the product development process. The end result of this project will be the creation of a report delivered to the leadership of the company that presents the findings of this research and suggestions for how the company’s employees can use the data to their advantage to improve company UI/UX processes.